AMP Agency Report: Top Trending Topics for Winter 2022-2023

From the continued fascination with Advent calendars to sampling produce at the end of meals with sweet libations, agency AMP covers it all in its “Winter Search Trends 2022-2023” report.

The report contains information on 24 topics in eight categories, including vacation, fashion, beauty, food and drink, entertainment, activities, decor and travel. The data is taken from Google’s Keyword Planner (US only) and is combined with AMP’s analysis of why these topics will gain popularity this winter.

Among the findings of this in-depth report:

• Yoga pants are making a comeback as “flare leggings.”
• Interest in beauty advent calendars is expected to hit an all-time high this holiday season.
• Dessert cocktails are growing in popularity, which should skyrocket at gatherings this winter.
• Interest in shopping at winter markets for local food, drink and gifts is on the rise.
• St. Patrick’s Day 2023 will likely be even greener as people seek out green foods to celebrate.
• The search volume for “skijoring,” a sport that involves pulling a person on skis by a horse, dog, or vehicle, has increased steadily over the past four winter seasons.
• Puerto Rico’s beach resorts are becoming one of the most popular destinations for American travelers.