GMO Research 2022 Travel Survey: Travel Industry Sees Strong Growth

Tokyo–(ANTARA/Business Wire)- In a recent travel survey conducted by GMO Research (TOKYO:3695), results show that with the reopening of borders, Asia is beginning to see healthy travel habits. Although the region is still not at pre-pandemic levels and travelers are still cautious, interest in outbound travel has increased significantly.

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To understand travel habits and willingness, GMO Research conducted a survey of monitors in ten countries and regions on the ASIA Cloud Panel,1 the company’s own panel network.2

• Research theme: Consumer intention to travel abroad

• List of countries studied: China, Hong Kong, Japan, South Korea, Singapore, Vietnam, Thailand, Philippines, Indonesia, Malaysia

• Sample: men/women, aged 20 to 69: 3,328 people

(China 330, Hong Kong 329, Japan 332, South Korea 346, Singapore 330, Vietnam 338, Thailand 329, Philippines 330, Indonesia 330, Malaysia 334)

• Survey period: October 29 to October 30, 2022

• Survey method: online survey (closed questionnaire)

1. Willingness of respondent to engage in inbound tourism

Survey results show that the total number of respondents planning to travel abroad “at least once a year” in the next year is 10 points higher than it was before COVID-19. 19 (Chart 1-1). However, it should be noted that the willingness to travel varies by country.

More than half of respondents in Japan (88.6%) and Indonesia (73.2%) said they had “no intention of traveling abroad” in the next year , as they are still cautious about overseas travel and focus more on safety. and enjoyable trip (Chart 1-2).

2. Respondent’s travel budgets (excluding travel and accommodation costs)

Almost half of respondents, 42.6%, said their post-pandemic budgets would increase, while 36.4% said their budget would remain unchanged. Similar to willingness to travel, their responses are split by country, with those from Hong Kong (53%), Singapore (64%), the Philippines (51.5%) and Vietnam (62.3%) indicating their plans for an increased travel budget.

In comparison, a large majority of Japan (95%) and South Korea (72.7%) indicated that they did not intend to spend more and could consider paying a little or a lot less, apparently due to the depreciation of their currency (Chart 2).

3. Countries respondents plan to visit

Japan became the top destination respondents would most like to visit, followed by South Korea in second place (Chart 3). Traditional and local cuisines, unique cultural experiences and tourist attractions are the main factors that attract travelers to visit Japan and South Korea.

For Japan, the depreciation of the Japanese yen is also a motivating factor for respondents to travel to the country with its vibrant culture.

On the other hand, South Korea’s booming Korean entertainment industry is a contributing factor, as respondents reported attending “concerts of BTS and Korean stars” and a love for Korean dramas like good reasons to want to visit South Korea. As in Japan, the depreciation of the South Korean won can also be seen as another factor encouraging respondents to visit the destination as it becomes more affordable.

4. Sources of international travel information

Web searches are the main source for planning international trips, with respondents in seven out of ten countries indicating that they rely on the Internet for their information. Travel blogs and word of mouth from friends/acquaintances/relatives are also among the choices among the best sources. This highlights the importance of first-hand information for respondents before deciding to travel. In countries like Indonesia and Vietnam, there is more reliance on social networking services (SNS) and TV programs as a source for receiving travel information (Chart 4).

About GMO Research, Inc.

GMO Research Inc. offers an online audience engagement platform that provides access to a multi-country online panel network, the Cloud Panel. The Cloud Panel currently consists of over 52 million3 online consumer panelists in 16 APAC countries and over 45 partner countries. Our services range from full service, game research, project management, samples only, qualitative research and translations to DIY. We pride ourselves on providing first class service to our clients, leveraging one of the largest high quality proprietary APAC panels. The satisfaction of our customers is our top priority.

1 ASIA Cloud Panel is a specialized consumer panel for Asian regions in Internet research services GMO Research Cloud Panel.

2 A panel is formed by a set of observers (an individual who has agreed to cooperate in an investigation).

3 At the end of October 2022.


GMO Research, Inc.

Willy Tey – APAC Sales

Source: GMO Research, Inc.

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