Music audio streams just passed the $1 trillion mark for the first time in a single year in the US
MBW’s Stat Of The Week is a series in which we highlight a single data point that deserves the attention of the global music industry. Stat Of the Week is supported by Music Group Fivea technology-driven record label, distribution and rights management company.
Music audio streams in the US just crossed the trillion dollars for the first time in a single year.
That’s according to US market monitor Luminate (formerly MRC Data/Nielsen Music), which revealed that the $1 trillion mark was crossed in the United States on Saturday, November 26.
This figure of 1 trillion has increased by 11.9 billion compared to 2021, when the annual count of music audio streams in the United States was 988.1 billionaccording to data from Luminate.
This 1 trillion figure is also 7 times higher than the number of music audio streams made in the United States in 2015, when 142.9 billion were recorded in the world’s largest recorded music market, according to data from Luminate (see below).
To put this year’s trillion US music audio streams into context, Luminate notes that music listeners spent approximately 960,000 years of music streaming on the market in 2022.
Luminate also shared a set of other stats this week alongside that 1 trillion music audio stream figure for 2022, including the Top 5 most streamed songs of 2022 in the US (as of November 24, 2022)
Harry Styles’ As it was came in at No. 1 with 558 million US audio streams on demand in 2022.
At No. 2, Glass Animals’ heat waves generated 493 million US audio streams on demand in 2022.
The future expect generated 460 million US on-demand audio streams in 2022, coming in at No. 3.
Kodak Black’s Super Gremlin (No.4) and Bad Bunny & Chencho Corleone Me Porto Bonito (No.5) generated 443 million and 425 million US on-demand audio streams in 2022, respectively.
Meanwhile, according to Luminate, in its release week (October 21 – October 27, 2022), songs from Taylor Swift’s latest album Midnights accounted for 1 in 42 streams in the United States.
Latin music had its highest streaming week ever in the United States during the week of May 12, 2022, with 1.8 billion streams. As announced in May, it marked the first time Latin music overtook country music in the United States in a single week and was largely due to the release of Bad Bunny’s now Grammy-nominated album A Verano sin Ti.
Luminate also reports that streams for Kate Bush Run up that hill increased by +20.995% in the United States during the week of May 27, 2022, after appearing in a new episode of netflixit is Strange things.
During the first half of 2022, according to Luminate, music audio streaming grew by +24.7% globally (across all global territories).
The release of Luminate’s new dataset of 2022 US music audio streaming numbers comes two months after the Recording Industry Association of America (RIAA) published its music industry revenue in mid-2022 Reportwhich showed that streaming revenue increased by 10%, from $5.9 billion in H1 2021 at $6.5 billion in the first half of 2022.
These revenues, which include paid subscription services, ad-supported services, digital and personalized radio, represented year-over-year growth, in terms of revenues, $600 million.
In the prior year period, however (H1 2021), US music streaming revenue at mid-year increased, in terms of revenue, by $1.2 billion From one year to another $5.9 billion.
Music streaming’s share of total industry retail revenue remained virtually flat in the first half of 2022, at 84%.
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