Tampax’s ‘In Their DMs’ tweet about periods of sexualization is shocking

A screenshot of the Tampax tweet against a purple background filled with blue Twitter birds.

Tampax, one of the biggest tampon brands in the world, apparently wanted to join the seemingly endless conversation on Twitter about how the platform go die in the hands of his news suzerain owner, Elon Musk. However, what was probably intended as a sarcastic joke ended up being the newest addition to the creepy and rude tweet hall of fame.

On Monday morning, Tampax said it “refused to let Twitter die” without sharing a certain tweet. The tweet in question referred to a person “sneak into their DMs”, ask someone online, and stupidly compared this situation to someone inserting a tampon during their period. Tampax claimed this, since its product was inside the person, it was superior.

“You are in their DMs. We are in them. We are not the same,” Tampax, which is owned by Proctor & Gamble, tweeted. He added the Next just one minute later: “refused to let twitter shut down before sharing this tweet.”

A screenshot of Tampax's quote tweet indicating that he had to post his controversial tweet before Twitter shut down.

Not to be outdone, Always, a leading tampon brand also owned by P&G, also chimed in.

“How long have you been keeping this one?” ” Still asked.

Tampax’s response, like this whole encounter, was reminiscent of stupid college kid jokes.

“since the last period”, the tampon manufacturer said.

Tampax’s tweet goes beyond crude humor. It sexualizes the body of menstruating people – most begin to about 12 years oldbut some menstruate as young as 8 and prank men at their expense.

Besides being creepy and disrespectful, the tweet was also a dumb sell move. Countless people on Twitter were outraged by Tampax’s tweet and said they would stop buying the brand’s products. Many started tweeting under #BoycottTampax.

“You are disgusting. As a clinical psychotherapist, I have never seen a company selling products to women publicly mock women in such a demeaning way AND then take pleasure and delight in doing so,” Tania Marshall, Psychotherapist clinical, tweeted.

Gizmodo contacted P&G to comment on Tampax’s tweet Tuesday morning but did not receive a response.

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