The old blue ticks on Twitter will disappear next month
Twitter will begin ending its legacy verification program on April 1, the social media company said in a tweet Thursday, including the removal of old blue checkmarks from accounts.
The move comes after Twitter announced its paid subscription program on Thursday, Blue Twitter, is now available worldwide. It was already available in the United States and a handful of other countries.
Blue Twitter, which costs $8 a month on the web and $11 on iOS and Android in the US, gives users a host of perks on the social media site, including a blue checkmark next to their name and the ability to edit tweets and download higher-quality videos. Businesses will pay $1,000 per month for a Twitter Blue in the US. Twitter also says more features, such as prioritization in replies, mentions, and search, as well as displaying fewer ads, will be coming soon.
Before CEO Twitter takeover by Elon Musk in October, verified Twitter accounts were free and dedicated primarily to celebrities, journalists, politicians, brands, and other notable personalities. Transitioning from free verified accounts to a paid subscription program is one of the ways Musk is trying to make the platform more profitable.