Twitter Blue subscriptions will be relaunched on Monday after a disastrous start

Twitter Blue got off to a rocky start and had to be suspended last month after trolls used the service to impersonate celebrities and businesses, including Eli Lilly, nintendoand Lockheed Martin. In the case of Eli Lilypranksters impersonating the drugmaker said, “We’re thrilled to announce that insulin is now free,” forcing the company to issue a clumsy apology for something it didn’t do.

Elon Musk has been pushing for more subscription revenue on Twitter since taking over in late October, saying the company cannot survive on advertising alone.

Twitter Blue returns, with changes

“We’re relaunching @TwitterBlue on Monday – subscribe on web for $8/mo or on iOS for $11/mo to access subscriber-only features, including the blue tick,” the company said. tweeted Saturday.

Subscribers, it added“will be able to change their username, display name, or profile picture, but if they do, they will temporarily lose the blue tick until their account is reviewed.”

The company also said Twitter Blue followers will be able to edit tweets, have “1080p video uploads” and will receive the blue tick “after reviewing your account”.

This added“We will begin replacing this ‘official’ label with a gold checkmark for businesses, and later this week with a gray checkmark for government and multilateral accounts.”

Last month, impersonators were able to pull off their stunts with ease, because under the first Twitter Blue, anyone could pay $8 a month for a blue tick and run off with their antics. Before Musk, this mark indicated that the identity of a notable company or individual had been verified. Twitter previously offered verification for free.

The changes announced on Saturday would appear to make impersonation more difficult, but time will tell.

Twitter noted Saturday that users can subscribe to Twitter Blue on the web for $8 per month or on iOS for $11 per month. Apple charges a 30% commission on many in-app purchases. Musk and many others, including Epic Games, have criticized this arrangement.

Advertiser concerns

Either way, Musk wants more subscription revenue.

Ad sales account for 90% of Twitter’s overall revenue. Advertisers avoided Twitter after Musk’s $44 billion buyout. General Motors, United Airlines, General Millsand others have suspended advertising on the platform, worried about brand safety as Musk, a self-proclaimed “free speech absolutist,” made dramatic changes to Twitter.

Last weekend, Musk says that advertisers were returning to Twitter after the initial exodus. Speaking on a Twitter Spaces show, he said that Apple had “fully taken over» advertising on Twitter. He also thanked the other advertisers for returning, though it was unclear who he was referring to.

Last month Public group (IPG), one of the largest advertising companies in the world, recommended that its customers suspend their spending on Twitter last month due to moderation issues.

Fortune reached out to Twitter for comment and additional details, but did not receive an immediate response.

Also today, Musk would have threatened to sue employees who leaked confidential information to the press and demanded that they sign a pledge to indicate their understanding.

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