Twitter renames Super Follows to subscriptions
Twitter is renaming its “Super Follows” feature, which allows you to subscribe to individual users for access to exclusive content, to “Subscriptions”. Twitter owner Elon Musk promoted the feature on Thursdaynoting that you can find it in the “Monetization” section of the settings.
Super Follows was first announced in February 2021, and as far as we know, renamed subscriptions have many of the same features. With subscriptions, you can charge users so they can access things like exclusive tweets, subscriber areas, and special subscriber badges. All along the line, Twitter says that he hopes to include “newsletters and other Twitter features as potential bonus content.”
This line about newsletters makes this subscription push look like a direct shot at newsletter platform Substack, which has announced its own Twitter-like “Notes” feature. last week. Shortly after, Twitter limited substack links and even limited engagement with the Substack Twitter account, though those restrictions have been came back. (It’s also incredibly funny to see Twitter talking about the possibility of newsletters when it shut down its own newsletter tool Review just three months ago.)
A few of us here at The edge seem to be able to ask to use subscriptions – if we tweet more. We found the first details by clicking on the three-dot menu, then on the “Professional tools” drop-down menu, then on “Monetization”. From there, there was a box for “Subscriptions” which briefly outlines what’s available through subscriptions, lets you see how much you could earn per month, and lets you check your eligibility for the feature.
This Subscriptions menu also allows you to check your eligibility to offer subscriptions. Part of the requirements include having at least 500 followers, posting 25 tweets in the last 30 days, or being at least 18 years old. The company lists a more extensive set of requirements on a support pageincluding that you must have at least 10,000 active subscribers to qualify.
You can offer monthly subscriptions at $2.99, $4.99 or $9.99, according to Twitter. While you can only start selling subscriptions if you’re a creator in the United States, users in the United States, Canada, New Zealand, and Australia can currently purchase subscriptions on iOS, Android, and the site. Twitter website. However, you cannot view subscriber-only content from the web.
Twitter says creators can earn up to 97% of earnings if they earn less than $50,000 in lifetime earnings. This increases to 80% once a creator’s earnings exceed this amount. According to MuskTwitter won’t keep any of the money-makers earned from subscriptions for the next 12 months.
It’s not that surprising that Musk decided to roll out what largely looks like a Super Follows re-skin, as it’s probably much simpler than delivering on the promises he’s made to creators in the past. . In February, he originally stated that Twitter would start sharing ad revenue with creators for ads that appear in their reply feeds, which still doesn’t seem to have happened. He also suggested establishing a creative fund as well as providing them with “higher remuneration” for written and video content.